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by Claire GrayMar 31, 20260 comments
Over the past decade, Korean skincare has transformed the global beauty industry. From glass skin to sheet masks and essences, K-beauty has reshaped how we think about skin health. But how did Korean skincare become so popular in the West? Why have so many Western brands adopted Korean-inspired packaging and terminology? And most importantly — do you actually need lots of products to achieve healthy skin? Let’s look at what’s really behind the rise of K-beauty — and what genuinely benefits your skin.